Legal

Privacy Policy

Last updated: 4 March 2026·Effective date: 4 March 2026

Contents

  1. 1. Introduction
  2. 2. Data Controller
  3. 3. Data We Collect
  4. 4. How We Use Your Data
  5. 5. Content and User-Generated Data
  6. 6. Sharing Your Data
  7. 7. International Data Transfers
  8. 8. Cookies and Tracking Technologies
  9. 9. Your Rights
  10. 10. Minors
  11. 11. Data Retention
  12. 12. Security
  13. 13. Changes to This Policy
  14. 14. Contact Us

1. Introduction

  • Agency ("we", "us", "our") operates a short-form video platform through our website and mobile applications.
  • This Privacy Policy explains what personal data we collect, how we use it, and what rights you have.
  • This policy applies to all visitors, registered users, and content creators ("you", "User").

2. Data Controller

  • Data controller: AGENCY HOLDINGS LTD
  • Registered address: 20 Wenlock Road, London, N1 7GU
  • Company registration number: 17030662
  • Contact email: business@agency-app.com

3. Data We Collect

  • Data you provide directly: account details, profile details, uploaded content, support communication, and payment-related records processed through payment providers.
  • Data collected automatically: device details, usage behaviour, logs, approximate location from IP, and cookie/tracking signals.
  • Data from third parties: social login details, analytics insights, and advertising interaction data where applicable.

4. How We Use Your Data

  • To create and manage your account and provide core platform features.
  • To personalize content recommendations, social features, and user experience.
  • To process transactions for paid features and creator monetization.
  • To enforce safety rules, prevent abuse/fraud, and comply with legal obligations.
  • To send service and security notices, and marketing only where allowed by law.

5. Content and User-Generated Data

  • Public content can be viewed and shared by other users based on your privacy settings.
  • You keep ownership of your content.
  • By posting, you grant a non-exclusive, royalty-free, worldwide license for hosting, display, distribution, and promotion within the Platform.

6. Sharing Your Data

  • We do not sell your personal data.
  • We may share data with vendors (hosting, analytics, payments, support, moderation) only for agreed purposes.
  • We may share data with partners when you consent or when required to provide a requested service.
  • We may disclose data when required by law or to protect safety, rights, and property.

7. International Data Transfers

  • When data is transferred outside the EEA/UK, we use approved safeguards such as SCCs, UK IDTAs, or adequacy decisions.

8. Cookies and Tracking Technologies

  • Essential cookies: support login and platform security.
  • Preference cookies: save user settings.
  • Analytics cookies: measure performance and engagement.
  • Advertising cookies: support relevant advertising where applicable.

9. Your Rights

  • You may request access, correction, deletion, restriction, portability, objection, and withdrawal of consent where applicable.
  • To exercise rights, contact business@agency-app.com.
  • We may ask for identity verification before processing requests.

10. Minors

  • The Platform is not intended for users under 13 (or 16 where required by local law).
  • We do not knowingly collect personal data from children below applicable age limits.
  • If you believe a minor registered, contact business@agency-app.com.

11. Data Retention

  • We keep personal data only as long as needed for service delivery and legal compliance.
  • Certain records may be retained after account closure for legal, dispute, fraud, or enforcement reasons.
  • Data that is no longer required is deleted or irreversibly anonymized.

12. Security

  • We use technical and organizational safeguards including encryption in transit and at rest, access controls, and audits.
  • If a reportable breach occurs, we notify users and regulators as required by law.

13. Changes to This Policy

  • We may update this policy from time to time.
  • Material changes are communicated through in-app notice or email before they take effect.

14. Contact Us

  • AGENCY HOLDINGS LTD - Privacy Team
  • Email: business@agency-app.com
  • Address: 20 Wenlock Road, London, N1 7GU